Who goes online for Real Estate?
Who goes online for Real Estate? A consumer profile
Who are the people that turn to the internet to find a home? This is valuable information about the audience you should go after! We should mention that this report is a couple of years old, but we believe it’s holding up pretty well:
Age - 28 percent are 25-34 years of age; 28 percent are 35-44 years of age.
Education- 88 percent attended college: 33 percent have graduated and 20 percent hold a postgraduate degree.
Marital status - Almost 70 percent are married and 8 percent are divorced. Nearly 62 percent do not have children.
Personal interests- 42 percent are interested in gardening, 33 percent are interested in home repair and renovation, and 16 percent are interested in landscaping.
Intent to move - Nearly 38 percent anticipate moving within the next year.
First-time home buyers - Approximately 25 percent have purchased their first home, or plan to buy their first home, in the next 12 months.
Who are the people that turn to the internet to find a home? This is valuable information about the audience you should go after! We should mention that this report is a couple of years old, but we believe it’s holding up pretty well:
Age - 28 percent are 25-34 years of age; 28 percent are 35-44 years of age.
Education- 88 percent attended college: 33 percent have graduated and 20 percent hold a postgraduate degree.
Marital status - Almost 70 percent are married and 8 percent are divorced. Nearly 62 percent do not have children.
Personal interests- 42 percent are interested in gardening, 33 percent are interested in home repair and renovation, and 16 percent are interested in landscaping.
Intent to move - Nearly 38 percent anticipate moving within the next year.
First-time home buyers - Approximately 25 percent have purchased their first home, or plan to buy their first home, in the next 12 months.
posted by Victor Caballero at 4:29 PM
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